Sani Stagger

Sani Stagger is an annual event consisting of four races: a marathon (runs up and down Sani Pass), a half marathon (which runs down Sani Pass) and two trail runs.

I worked with Sani Stagger from July 2019 - October 2021. My responsibilities include social media, paid media, email marketing, event coverage, graphic design, website, branding and runner communication.

I was involved on a more strategic level with the event to develop revenue opportunities. In 2019, we opened an online merchandise store for Stagger (which sold out), hosted a full ‘Saturday Market’ at the race venue. We also initiated a 5km fun run to raise funds for the race beneficiaries.

In 2020 I rebuilt the website from an old Wordpress site to Squarespace. The new site better represented the brand and significantly improved the usability of the site.

New Website:

• www.sanistagger.co.za

• Full screenshots of the website can be seen below
  
  

Social Media Platforms (until Oct 2021)

• https://www.facebook.com/sanistagger/

• https://www.instagram.com/sanistagger/

• Example of the email newsletters: Newsletter Example
  

Race Coverage

• 2020 Race Coverage on Instagram Stories: here

• 2019 Race Coverage on Instagram Stories: here

Newsletters:

• Example 1: here

• Example 2: here

• Example 3: here

• Example 4: here

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Screen grabs from the new website

Sani Stagger Home Page

Sani Stagger Marathon Page

Stagger Trail Page