The Giant’s Cup Trail Run is a boutique, two-day trail event in Underberg, on the foothills of the Southern Drakensberg. Participants stay in the Premier Resort Sani Pass and are treated to incredible goodie bags, race kit, meals, drinks etc.

I worked with Giants Cup trail from August 2019 - August 2021. My responsibilities included social media, paid media, email marketing, website, runner communication, event merchandise and event coverage.

In 2021, I worked with a designer to refresh the brand and logo to present a more modern, finessed style. We also redesigned race numbers, wrist bands, thank you cards and other event collateral, as I really wanted everything to look fresh, especially since the 2020 event had to be cancelled due to the pandemic. I also rebuilt the website ahead of the 2021 event.

Social Media Platforms:

• New website: thegiantscuptrail.com

• https://www.instagram.com/giantscuptrailrun/

• https://www.facebook.com/giantscuptrailrun

Newsletters

• Entries are open, mailer here

• Entry dates opening announcement: here

• Example of the email newsletter: Here

Live Coverage at the 2021 event

• Day 1 of 2 at the the 2021 GCTR: here

• Day 2 of 2 of the 2021 GCTR: here