Good work deserves great marketing

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Heleen Mills and Keeper Naomi _ Reteti Elephant Sanctuary copy_web.png

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Heleen Mills and Samburu _ Storytelling at Sarara Eco Lodges copy_web.png

Heleen Mills and Keeper Dorothy And Keeper Naomi _ Reteti Elephant Sanctuary copy_web.png

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Heleen Mills _ Senior Marketing and Storytelling Specialist _ The Sarara Foundation _ Milk to Market Program_web.jpg

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Senior marketing, communications and digital strategy for organisations across Africa and beyond.

I help organisations communicate their impact, build stronger brands, reach the right audiences and turn attention into action. From strategy and positioning through to campaigns, digital, fundraising and execution.

Book a 20-minute call

THINK OF ME AS YOUR SWISS ARMY KNIFE

I’ve spent my career working close to the work – building brands, launching lodges, raising money, building websites, implementing CRMs, automating donor journeys, managing partnerships and communicating complex conservation and climate work.

Brand & positioning

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Marketing strategy

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Storytelling

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Digital marketing, websites, SEO & analytics

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CRM, donor journeys & automation

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Fundraising & donor communications

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Events, activations & campaigns

Brand & positioning – Marketing strategy – Storytelling – Digital marketing, websites, SEO & analytics – CRM, donor journeys & automation – Fundraising & donor communications – Events, activations & campaigns

Results

$1M+

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scaled annual online fundraising from $30k for The Sarara Foundation

80 → 1,100+

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grew IFC’s Green Banking Academy Africa member organisations. Events now oversubscribed (10 to 1)

200,000+

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total participants in Thirst Foundation’s global virtual run events for water conservation

$600k

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annual revenue stream built through adoption program I built for Reteti Elephant sanctuary

Work

“Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.

How a conservation nonprofit moved scattered donor spreadsheets into one Salesforce CRM, found major donors it had missed, and grew revenue. A case study.

Sarara Wilderness launch: Selling a safari camp before it existed

Client: Sarara Wilderness, Northern Kenya
Project: Pre-opening launch campaign
Impact: From a soft launch in December to near fully booked the next main season, sold on a line drawing and a clear story.

Building an Adoption Platform for Reteti Elephant Sanctuary

Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income

Empowering African Parks Team to Fundraise with Confidence.

Client: African Parks
Project: Digital Fundraising Workshop
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days

World River Run – A Global Collaboration with WWF for Freshwater

Client: Thirst Foundation
Project: Global digital campaign
Impact: Collaborative campaign with WWF with over 17,000 participants from 119 countries, and amplified reach through WWF ambassadors including Eliud Kipchoge.