STRATEGY • STORYTELLING • AI + AUTOMATIONS • IMPACT

Good work deserves bigger impact

Marketing, communications and digital strategy for organisations across Africa and beyond.

WORK WITH ME →
Neon green outline of a leaf with a checkmark inside

Brand Strategy and
Storytelling

Yellow ascending bar chart with black background

 

Campaigns and
Digital Marketing

Outline of a group of four people, representing a group or community.

Events and
Community Building

Line drawing of two mountain peaks with a sun or moon above them, all in yellow on black background.

Online Giving and
Revenue Growth

A lime green globe icon with longitude and latitude lines on a black background.

Marketing Automations and AI Agents

Marketing, communications and digital strategy for organisations across Africa and beyond.

I help organisations communicate their impact, build stronger brands, reach the right audiences and turn attention into action. From strategy and positioning through to campaigns, digital, fundraising and execution.

Book a free 20-minute call
The logo of The Sarara Foundation featuring a circular emblem with green and black colors, and the foundation's name written alongside it.
Green circular logo with white text that says 'African Parks' and a large centered 'A / P' in the middle.
IFC International Finance Corporation logo with blue globe icon and text.
Logo for Rescue, featuring an outline of an elephant inside a circle with the words 'Rescue' and related keywords around the perimeter.
Logo with gold and black circular design above the text 'SARARA' in stylized font.
A graphic celebrating the 30th anniversary of the World Bank and IFC, featuring the text '30 BY 30' and a globe logo, with additional text about the World Bank Group.
The image displays the words "Respect" and "So Strong" in a stylized black font on a black background, with a decorative design integrated into the text.
Easy Travel logo featuring a black circular emblem with 'et' inside, and the words 'easytravel and tours inc.' below.
Logo for the Ultra Trail Drakesberg event, featuring a stylized runner figure and mountain outline.
Logo of Tortillis Tanzania, featuring a stylized tree and the company name beneath in a desert tan color.
Blue cover with icons representing weather, trees, and animals, titled "Climate Risk Africa Program."
Black background with a gray rectangle containing the text 'GONE. OUTDOOR SUPPLY CO.'
A black silhouette of a knife with a curved blade and handle, set against a white background.
Thirst hydration drink logo with blue and black text
World Bank Group logo with a globe icon and blue text.


$1M+

scaled annual online fundraising from $30k for The Sarara Foundation

IMPACT IN NUMBERS


250+

events run for brands from
World Bank Group, non profits in Africa, and some of South Africa’s biggest sporting events.


$600k

annual revenue stream built through adoption program I built for Reteti Elephant sanctuary


200,000+

total participants in Thirst Foundation’s global virtual run events for water conservation

FEATURED CASE STUDIES

Work
Brand consistency: would anyone know it's you without the logo? Become a smashable brand.
Brand consistency: would anyone know it's you without the logo? Become a smashable brand.

Most people meet your brand in fragments. Why a consistent, 'smashable' brand drives growth, with lessons from Bootlegger, Ultra-Trail Drakensberg and The Sarara Foundation.

Read more →
“Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.
“Sarah gave $1,860, and nobody noticed.” - How a CRM found our hidden donors.

How a conservation nonprofit moved scattered donor spreadsheets into one Salesforce CRM, found major donors it had missed, and grew revenue. A case study.

Read more →
Sarara Wilderness launch: Selling a safari camp before it existed
Sarara Wilderness launch: Selling a safari camp before it existed

Client: Sarara Wilderness, Northern Kenya
Project: Pre-opening launch campaign
Impact: From a soft launch in December to near fully booked the next main season, sold on a line drawing and a clear story.

Read more →
Building an Adoption Platform for Reteti Elephant Sanctuary
Building an Adoption Platform for Reteti Elephant Sanctuary

Client: Reteti Elephant Sanctuary
Project: Custom-Built Digital Adoption Platform
Impact: Created a major new revenue stream, driving almost 50% of total digital income

Read more →
Empowering African Parks Team to Fundraise with Confidence.
Empowering African Parks Team to Fundraise with Confidence.

Client: African Parks
Project: Digital Fundraising Workshop
Impact: World Ranger Day campaign exceeded previous annual online fundraising totals in just two days

Read more →
How Global Handwashing Day turned into a worldwide virtual run in 164 countries.
How Global Handwashing Day turned into a worldwide virtual run in 164 countries.
Read more →
MORE EXAMPLES OF MY WORK

ABOUT HELEEN MILLS

A strategic partner for big ideas.

With over 12 years of growing brands across Africa and the world through strategic thinking, creative storytelling and digital expertise to help organisations engage people, build support and drive revenue.

A woman with blonde hair smiling outdoors in a desert landscape, wearing a white t-shirt and a leopard print scarf.
GET TO KNOW ME

Work photos

Graphic showing a 50 km run dedication by Eliud Kipchoge in Kenya, with a total of 14,852 kilometers for the World River Run, dedicated to the Kimondi River in Nandi County, Kenya.
People seated in an auditorium watching a presentation on a large screen, with two presenters standing on stage.
A woman in a rescue t-shirt feeding a baby elephant with a bottle in a wildlife reserve. Other elephants and trees are visible in the background.
Three soldiers in green military uniforms and caps standing outdoors in a semi-arid landscape with sparse bushes, one holding a rifle, with a clear blue sky in the background.
A street scene showing a large Patagonian billboard with motivational text and a Patagonia store entrance, with people walking nearby.
A man wearing traditional colorful tribal jewelry and accessories, standing outdoors with trees in the background.
A group of ten diverse runners celebrating after completing a race outdoors, some kneeling and others standing, wearing race bibs and athletic clothing.
Three women standing on a winners' podium holding medals and bouquets at the Ultra-Trail Drakensberg event, with a large green arch and banners in the background, and spectators in the foreground.
Two men dressed in traditional Maasai attire and jewelry, standing outdoors with arm and shoulder adornments, holding a spear, with a landscape and mountains in the background.
A nurse or medical worker giving a vaccination or shot to a young child held by a woman, possibly his mother, outdoors in a sunny setting.
Three women dressed in traditional Maasai attire walking across a savannah landscape with sparse bushes and trees, mountains in the background.
Person holding a black bag of Bootlegger Coffee Company coffee beans in a dimly lit setting.
A woman giving a presentation on social media to an audience in a conference room. There is a large screen behind her showing a photo of people walking outdoors with the words "Communities" and "Social Media."
Three women smiling and standing closely together outside, with one woman in the middle having her arm around each of the others. Two women are wearing olive green shirts with a rescue team logo, and the woman in the middle is wearing a light yellow
People dining and working with laptops at a modern café or restaurant, large windows with city view, dark interior with a wooden bar, and wall decorated with various signs.
A person running on a trail in a mountainous landscape with steep cliffs and a clear sky, promoting the Ultra-Trail Drakensberg race with distances listed.
Hotel room with a view of mountains, rocky terrain, and trees outside, featuring a large bed, armchairs, a lamp, and a balcony with outdoor chairs.
A woman standing on a mound of red dirt in a dry, desert landscape with sparse bushes, distant mountains, and dark storm clouds overhead.
A woman in a rescue uniform feeding a small elephant with a bottle in a wildlife sanctuary or reserve.
Two men in hiking gear holding walking sticks standing on green grass in a mountainous landscape with rocky peaks and partly cloudy sky.
Woman smiling and holding a medal at the finish line of the Sani Stagger Trail race, with others and trees in the background.
Two Samburu men dressed in traditional attire, with beaded necklaces and feathered headdresses, standing in an arid landscape under a clear sky, one holding a spear.
Two women standing together inside a wooden structure with informational posters about elephant conservation and feeding orphaned elephants at Reteti.
Outdoor seating area with white lounge chairs and wooden furniture on a sandy surface, overlooking a body of water with mountains in the distance and green trees around.
Open-air lounge area with wicker furniture and cushions, overlooking a scenic valley with hills and mountains in the distance, featuring a person in a red shirt standing near a table.
A tweet from WWF promoting the #WorldRiverRun, encouraging support for rivers and wildlife, featuring a thumbnail of Mina Guli, a water advocate and ultra runner, with a river landscape in the background.
A woman with light skin and blonde hair showing something on her phone to two indigenous men dressed in traditional Maasai attire, including beaded jewelry, clothing, and headgear, inside a thatched-roof hut with wooden supports and a potted plant in
Group of young people holding blue and white tickets outdoors near a large tree, parking lot, and parked cars.