The campaign hashtag was trending on Twitter for most of the main campaign day.

We asked various soccer personalities to share their advice on how to shibobo the virus.

The campaign’s tag line was “Beating Coronavirus is a team sport”

We asked various soccer personalities to share their advice on how to shibobo the virus.

Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba.

I created a content pack that was shared with all stakeholders. Great to see the content being used.

I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.

Great to see accounts like EskomsePush get behind the campaign.

I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.

We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.

I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.

We asked various soccer personalities to share their advice on how to shibobo the virus.

I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.

The #TeamSikhaba campaign also got fan art submitted :)

We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.

Great to see Vodacom Soccer account use the campaign narrative in their content.

As the campaign grew, an increasing number of sports personalities started supporting it. Here’s Zinhle, a Springbok player.