![Trending on Twitter South Africa](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473571-4UI4M02V77K2BWXXRSL4/%23TeamSikhaba+Case+Study+Heleen+Mills+5.jpg)
Trending on Twitter South Africa
The campaign hashtag was trending on Twitter for most of the main campaign day.
![Robert Marawa](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285512748-SQHJ7GWAC5GWCZ174FQV/%23TeamSikhaba+Case+Study+Heleen+Mills+22.png)
Robert Marawa
We asked various soccer personalities to share their advice on how to shibobo the virus.
Campaign Design
The campaign’s tag line was “Beating Coronavirus is a team sport”
![Kermit Erasmus (Cape Town City FC & Bafana)](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285510964-D9QQ34VL1ZK5YN5G7CTJ/%23TeamSikhaba+Case+Study+Heleen+Mills+23.png)
Kermit Erasmus (Cape Town City FC & Bafana)
We asked various soccer personalities to share their advice on how to shibobo the virus.
![#TeamSikhaba Case Study Heleen Mills 21.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png)
![Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png)
Campaign Endorsement
Respected South African personalities and thought leaders also lent their voices to #TeamSikhaba.
![Instagram Tags](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg)
Instagram Tags
I created a content pack that was shared with all stakeholders. Great to see the content being used.
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285490655-DFIK37UORCFSY28WCU8D/%23TeamSikhaba+Case+Study+Heleen+Mills+13.png)
Social Media Content
I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png)
Social Media Content
Great to see accounts like EskomsePush get behind the campaign.
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285499133-J1MWURKO0GDN1R1XPF7G/%23TeamSikhaba+Case+Study+Heleen+Mills+15.png)
Social Media Content
I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.
![Influencer & Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png)
Influencer & Campaign Endorsement
We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502003-PIGKH2P91KK2FCP00PP4/%23TeamSikhaba+Case+Study+Heleen+Mills+16.png)
Social Media Content
I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.
![Kaydee is Goal Keeper for the SA under-20 team.](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png)
Kaydee is Goal Keeper for the SA under-20 team.
We asked various soccer personalities to share their advice on how to shibobo the virus.
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285497418-KR7MLR7G4FLPO38VN037/%23TeamSikhaba+Case+Study+Heleen+Mills+14.png)
Social Media Content
I also created more lighthearted content which was distributed in the afternoon, after a long day of serious content.
![Fan Art](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png)
Fan Art
The #TeamSikhaba campaign also got fan art submitted :)
![#TeamSikhaba Case Study Heleen Mills 17.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502938-JJB58ASVTVFEOHPUJHW7/%23TeamSikhaba+Case+Study+Heleen+Mills+17.png)
![#TeamSikhaba Case Study Heleen Mills 25.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285506763-WB2IGZEM3M8VD4QUPND6/%23TeamSikhaba+Case+Study+Heleen+Mills+25.png)
![Influencer & Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png)
Influencer & Campaign Endorsement
We worked hard to secure the voices of a variety of South Africans to endorse and support the campaign.
![#TeamSikhaba Case Study Heleen Mills 26.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png)
![#TeamSikhaba Case Study Heleen Mills 27.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png)
![#TeamSikhaba Case Study Heleen Mills 28.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png)
![#TeamSikhaba Case Study Heleen Mills 29.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png)
![#TeamSikhaba Case Study Heleen Mills 30.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png)
![#TeamSikhaba Case Study Heleen Mills 33.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png)
![#TeamSikhaba Case Study Heleen Mills 34.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png)
Social Media Content
Great to see Vodacom Soccer account use the campaign narrative in their content.
![Campaign Support](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285567735-1GMJBGZC3B1JMDE53MTZ/%23TeamSikhaba+Case+Study+Heleen+Mills+36.png)
Campaign Support
As the campaign grew, an increasing number of sports personalities started supporting it. Here’s Zinhle, a Springbok player.
![#TeamSikhaba Case Study Heleen Mills 37.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285574604-X2GPXPGU2CTLDRB4XWNT/%23TeamSikhaba+Case+Study+Heleen+Mills+37.png)
![#TeamSikhaba Case Study Heleen Mills 38.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285582343-3Q4QODFE7OSRBRWEM9SK/%23TeamSikhaba+Case+Study+Heleen+Mills+38.png)
![Trending on Twitter South Africa](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285473571-4UI4M02V77K2BWXXRSL4/%23TeamSikhaba+Case+Study+Heleen+Mills+5.jpg)
![Robert Marawa](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285512748-SQHJ7GWAC5GWCZ174FQV/%23TeamSikhaba+Case+Study+Heleen+Mills+22.png)
![Kermit Erasmus (Cape Town City FC & Bafana)](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285510964-D9QQ34VL1ZK5YN5G7CTJ/%23TeamSikhaba+Case+Study+Heleen+Mills+23.png)
![#TeamSikhaba Case Study Heleen Mills 21.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514106-IWVX09CG266E18MMJQ3P/%23TeamSikhaba+Case+Study+Heleen+Mills+21.png)
![Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285533203-U8AWJUK28Q81PLOQN0KX/%23TeamSikhaba+Case+Study+Heleen+Mills+32.png)
![Instagram Tags](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285475532-PZXCUTB6LNS230CYYC43/%23TeamSikhaba+Case+Study+Heleen+Mills+7.jpg)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285490655-DFIK37UORCFSY28WCU8D/%23TeamSikhaba+Case+Study+Heleen+Mills+13.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285531525-T1G5LENLCI62C8MI094C/%23TeamSikhaba+Case+Study+Heleen+Mills+31.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285499133-J1MWURKO0GDN1R1XPF7G/%23TeamSikhaba+Case+Study+Heleen+Mills+15.png)
![Influencer & Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285519501-BMS3RT3O38L3FZX7685J/%23TeamSikhaba+Case+Study+Heleen+Mills+18.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502003-PIGKH2P91KK2FCP00PP4/%23TeamSikhaba+Case+Study+Heleen+Mills+16.png)
![Kaydee is Goal Keeper for the SA under-20 team.](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285514970-5TE3I4TRIPE7Y0U6BPMB/%23TeamSikhaba+Case+Study+Heleen+Mills+20.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285497418-KR7MLR7G4FLPO38VN037/%23TeamSikhaba+Case+Study+Heleen+Mills+14.png)
![Fan Art](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285518903-RH0FUL2CGJNPHQK0BO09/%23TeamSikhaba+Case+Study+Heleen+Mills+19.png)
![#TeamSikhaba Case Study Heleen Mills 17.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285502938-JJB58ASVTVFEOHPUJHW7/%23TeamSikhaba+Case+Study+Heleen+Mills+17.png)
![#TeamSikhaba Case Study Heleen Mills 25.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285506763-WB2IGZEM3M8VD4QUPND6/%23TeamSikhaba+Case+Study+Heleen+Mills+25.png)
![Influencer & Campaign Endorsement](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285508858-1DWMKEOIE3764B3UUF88/%23TeamSikhaba+Case+Study+Heleen+Mills+24.png)
![#TeamSikhaba Case Study Heleen Mills 26.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285521235-XJY2G5E3WO46ORT57N3T/%23TeamSikhaba+Case+Study+Heleen+Mills+26.png)
![#TeamSikhaba Case Study Heleen Mills 27.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285526295-HRORVQGXAWC5KXDN0YJ8/%23TeamSikhaba+Case+Study+Heleen+Mills+27.png)
![#TeamSikhaba Case Study Heleen Mills 28.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285528271-QUPHL4PXPLNIJR4Y9GHT/%23TeamSikhaba+Case+Study+Heleen+Mills+28.png)
![#TeamSikhaba Case Study Heleen Mills 29.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285529254-MDBMCLUR6BP5979M2HTV/%23TeamSikhaba+Case+Study+Heleen+Mills+29.png)
![#TeamSikhaba Case Study Heleen Mills 30.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285530248-HPP45XYCVA3UFVPX4DWP/%23TeamSikhaba+Case+Study+Heleen+Mills+30.png)
![#TeamSikhaba Case Study Heleen Mills 33.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285534620-SAOUW7OPGGBGBUBJHL58/%23TeamSikhaba+Case+Study+Heleen+Mills+33.png)
![#TeamSikhaba Case Study Heleen Mills 34.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285550465-YTFBOOMLQGOZMRSVVH07/%23TeamSikhaba+Case+Study+Heleen+Mills+34.png)
![Social Media Content](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285549973-4BHU1BG3RAKEAU6QB259/%23TeamSikhaba+Case+Study+Heleen+Mills+35.png)
![Campaign Support](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285567735-1GMJBGZC3B1JMDE53MTZ/%23TeamSikhaba+Case+Study+Heleen+Mills+36.png)
![#TeamSikhaba Case Study Heleen Mills 37.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285574604-X2GPXPGU2CTLDRB4XWNT/%23TeamSikhaba+Case+Study+Heleen+Mills+37.png)
![#TeamSikhaba Case Study Heleen Mills 38.png](https://images.squarespace-cdn.com/content/v1/59346f453e00bec37ec5f907/1610285582343-3Q4QODFE7OSRBRWEM9SK/%23TeamSikhaba+Case+Study+Heleen+Mills+38.png)