Bootlegger Coffee Company

Bootlegger Coffee Company was a client from February 2019 till February 2020.

My role as a consultant was to create a marketing plan for the brand and franchisees, as well as an internal communication strategy. I was also responsible for the execution of the marketing plan and internal and franchisee communication strategy. Simultaneously, I also planned, oversaw and helped execute all the social media, copy writing, graphic design, photography, and content for the brand.

During my time with Bootlegger I also organised numerous events in Johannesburg and Cape Town, as well as ran several successful campaigns, brand colabs, reinstated the internal newspaper and the Barista Champs.

I’m most proud of the fact that I grew the Instagram following by over 100% in 12 months and established a clear brand voice and visual guiding principle for the brand.

Featured

Social Media

Excerpt of the Instagram feed during the time I managed the account.

Summer Menu Shoot

With the release of each new seasonal menu, I arranged a shoot to photograph all the new dishes.

Retail Product Strategy

Driving sales of retail product became an increasing focus. Besides shooting content for social media, I also assisted the Roastery and Sales teams to design presentations and sales documents.

Company Newspaper

Reinstated the company newspaper, which I wrote and designed.

Store Shoots & Content

With a growing portfolio of more than 24 stores; I made a point of continuously generating content of the different stores. This also suited the Franchising Strategy.