Bootlegger Coffee Company was a client from February 2019 till February 2020.

My role as a consultant was to create a marketing plan for the brand and franchisees, as well as an internal communication strategy. I was also responsible for the execution of the marketing plan and internal and franchisee communication strategy. Simultaneously, I also planned, oversaw and helped execute all the social media, copy writing, graphic design, photography, and content for the brand. 

During my time with Bootlegger I also organised numerous events in Johannesburg and Cape Town, as well as ran several successful campaigns, brand colabs, reinstated the internal newspaper and the Barista Champs.

I’m most proud of the fact that I grew the Instagram following by over 100% in 12 months and established a clear brand voice and visual guiding principle for the brand.